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Johanna Klingfors
Co founder & CEO

Elin Glas 2

Elin Klingfors
Co founder & Social Media Manager

Who are we?

Initial Notion was founded in 2018 by sisters Johanna and Elin Klingfors. Based in Stockholm and London, Initial Notion is an online design- and social media agency, we work with everything from websites and social media campaigns to printed material. What you need we create.

Whether you are selling a physical product or if you yourself are the product, branding is key. Strong branding and personality does not only signal what you or your product is about, it also makes it easier for your future customer or fan base to find and relate to you. You know what makes you or your product amazing, but to communicate that to your target group – that\’s where we come in. We will take the essence of what is you and translate it to imagery, a website, an ad campaign, to content.

What do we do?

You can basically divide what we do into 3 steps:

A person, a product or a company – branding is key. We will analyze your brand and what makes you special to enhance that in the eyes of your customers, followers, listeners, what have you. We will also take a look at your market, analyze the behavior and trends of your target audience to see what attracts them. By doing this we\’ll know exactly what you\’ll need to take your online presence to the next level.

Let\’s create what you need, whether it\’s video, images, graphics or the entire package – we will provide. Our highly skilled creators will create content of the highest level tailored  to all relevant channels to make sure you\’\’ll stand out in today\’s cluttered online media landscape.

We\’ll handle everything from your ad campaigns, posts to day to day social media activity. With our original analysis of your nisch and potential customers we\’ll tweak everything to make sure you hit the right target. 

Communication is key.

We are here to make your vision come alive, not the other way around. We work closely with each client to get to know them, their product and vision. The creative process is built on communication and collaboration between creator and client to come up with the best possible end result.

Get in touch!

Do you have an idéa, a vision or a goal you\’d like to discuss? Don\’t hesitate to contact us, tell us a bit more about you and your needs and see if we are the right fit for you.